Google Search Ads
High-intent campaigns around commercially valuable services, local targeting, negative keywords, and ongoing optimization.
Yerena Local Growth
Get found by local customers already looking for your service.
Everything in the Yerena Business System, plus managed Google Search Ads, eligible Local Services Ads, Google Business Profile optimization, local SEO, focused landing pages, and meaningful tracking.
$497/month + $2,000 setup + Google ad spend
Infrastructure first
More traffic does not fix a broken follow-up process.
If calls go unanswered, forms sit overnight, estimates disappear, and nobody asks for reviews, advertising simply sends more opportunity into the same leaks.
Local Growth is different because the plan includes the Business System that receives, responds to, organizes, and follows up on the demand we create.
High-intent Google search→Relevant ad or local listing→Intent-matched landing page→Business System captures and follows through→Estimate · Customer · Review · Revenue
The Local Growth stack
Capture intent across Google. Measure what becomes an opportunity.
Local Services Ads
Management where the category and business are eligible and the economics make sense.
Google Business Profile
Accurate categories, services, areas, business information, photos, review activity, and website alignment.
Local SEO
Service pages, location relevance, metadata, internal links, schema, content improvements, and technical fundamentals.
Conversion Landing Pages
A search for one valuable service should reach a page about that service—not a generic homepage with twelve unrelated options.
Tracking and Optimization
Calls, forms, qualified leads, estimates, customers, and revenue where the connected sales process makes attribution reliable.
Is Local Growth the right next step?
Built for businesses ready to turn demand into profitable work.
Yerena does not immediately push every Business System customer into ads. The right time is when the company has capacity, attractive unit economics, a viable Google market, and a team or owner prepared to close opportunities.
Proven serviceYou know which work is profitable and worth acquiring.
CapacityThe business can serve more customers without damaging delivery.
Viable marketEnough valuable local search demand exists in the service area.
Appropriate budgetAd spend is based on the trade, competition, geography, ticket, margins, and goals—not a universal minimum.
The scorecard
Clicks are activity. Customers are the point.
Reporting prioritizes business outcomes and follows the customer journey as far as the available systems reliably allow.
01Google spend
02Calls and forms
03Qualified opportunities
04Appointments and estimates
05Customers won
06Revenue when trackable
Simple pricing
One complete growth plan. No hidden addition.
Local Growth is $2,000 up front plus $497/month and includes the full $297 Business System. Google ad spend is paid separately and never marked up. Metered phone, SMS, and AI usage is also separate.
FULL CUSTOMER-ACQUISITION SYSTEM
Yerena Local Growth
$497/moPlus $2,000 setup. Business System + managed Google growth.
Build My Free PreviewGOOGLE BUDGET
Paid directly to Google
$0 markupYour recommended budget depends on real market and unit economics.
Talk With MannyBuild the machine first. Feed it when you are ready.
Start with a free personalized website preview, then talk through whether Business System or Local Growth fits your current stage.